Water scarcity has long been the greatest challenge for the Moroccan farmer. However, 2026 is seeing the rise of “Climate-Smart Agriculture.” Large-scale projects, like the Agadir desalination plant, are now providing consistent freshwater independent of rainfall, ensuring that coastal farming remains profitable.

But infrastructure is only half the battle. The other half is Efficiency. Through the Sella platform, we promote the use of AI and IoT sensors that can reduce water consumption by up to 20%. By monitoring soil moisture in real-time and using satellite imagery to detect water stress, farmers can ensure that every drop is used exactly where it’s needed. We are moving from “watering the field” to “feeding the plant,” a shift that is essential for the long-term sustainability of Moroccan agriculture.